| Result | It turns out special exhibitions are not just a magnet for art aficionados but general museumgoers, too. Armed with this knowledge, we created targeted campaigns around a series of exciting special exhibits, increasing attendance, membership and corporate donations. Internally, we turned volunteers into brand ambassadors. Externally, we recognized our biggest donors and corporate supporters with exclusive VIP programs and content. The result was an increase in attendance, membership and corporate donations. |
