| Title | Ivy Organics |
| Agency | The Miller Group |
| Campaign | Ivy Organics |
| Advertiser | Ivy Organics |
| Brand | Ivy Organics |
| Posted | November 2023 |
| Business Sector | Home Furniture |
| Problem | Mattress buying often starts with a triggering event - change in family structure, new residence, home improvements, or health issues. 78% of mattress shoppers move through a linear purchase funnel, not knowing exactly what they want, relying on the internet, word of mouth, and retailers. |
| Result | Qualitative research showed that Ivy customers tend to be “mattress involved” and “brand selectors”: careful about what they consume, search for details, and early adopters. They tend to replace mattresses with greater frequency. The ad below offers a unique point of view for the brand. We targeted organic mattress shoppers through ZIP code-targeted ads in high-profile media and increased sales by 28% within six months. |
| Media Type | Web Advertising/Banners |