Title 855-HOW-TO-QUIT-(OPIOIDS)
Agency
Serviceplan Germany
Campaign
855-HOW-TO-QUIT-(OPIOIDS)
Advertiser
Anzen Health
Brand
Anzen Health
Date of First Broadcast/Publication
2024 / 3
Business Sector Health & Pharmaceutical Products
Story Every 6 minutes, someone in the United States dies from opioids and today, there’s more than 2.1 million people suffering from opioid use disorder. It’s the result of an ongoing three-decade man-made plague known as the Opioid Epidemic. In the US, every pill comes with a unique, mandatory identifier imprint code, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. 855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. It’s a helpline that turns the object of addiction into a way out, to reach out to people in the most critical moment – when they have a pill in their hand. The helpline uses the familiar opioid pill codes as phone extensions, connecting the caller with a person who managed to quit that very same pill, sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media, film, and social.
Media Type
Web Site
Length 42 seconds
SERVICEPLAN GROUP
Alex Schill, Global Chief Creative Officer
SERVICEPLAN GERMANY
Camille Nizet, Art Director
SERVICEPLAN GERMANY
Tanvi Phalak, Art Director
SERVICEPLAN GERMANY
Rohil Borole, Art Director
SERVICEPLAN GERMANY
Kai West Schlosser, Art Director
SERVICEPLAN GERMANY
Shruthi Subramanian, Copywriter
SERVICEPLAN GERMANY
Javier Granados, Copywriter
SERVICEPLAN GERMANY
Lorenz Langgartner, Executive Creative Director
SERVICEPLAN GERMANY
Franz Röppischer, Executive Creative Director
SERVICEPLAN GERMANY
Dennis Fritz, Creative Director
SERVICEPLAN GERMANY
Margarita Nikolajeva, Junior Motion Designer
SERVICEPLAN GERMANY
Michal Kuśmierz, Junior Motion Designer
MEDIAPLUS GROUP
Maximilian Florian Schöngen, Global Creative Lead
MEDIAPLUS NORTH AMERICA
Tamara Alesi, CEO
Talon
Enza Chiodi, US Chief Client Officer
Anzen Health
Michel May, CEO
We Are Those People
Erika Ball, Founder
Raw Materials
John Roescher, CEO
Raw Materials
Jennifer Allen, COO
Raw Materials
Pablo Marques, CCO
Raw Materials
Wojciech Zalot, Creative Director
Raw Materials
Richard Mattka, Lead Creative Technologist
Raw Materials
Joanna Kinscherff, Senior Program Manager
3D Artist
Roman Tikhonov
kimera
Michael Clasen, Type Designer
DaHouse Audio
Wonder Betin, Music Supervisor
DaHouse Audio
Cassiano Derenji, Executive Producer
DaHouse Audio
Carol Masseti, Executive Producer
DaHouse Audio
Lucas Mayer, Music Director
DaHouse Audio
Silvinho Erne, Music Producer
DaHouse Audio
Rodrigo Lemos, Music Producer
JOJX
Oliver Würffell, Director
JOJX
Jackson Morton, Executive Producer
JOJX
Joe Care, Executive Producer
JOJX
Pedro Aragão De Oliveira, Executive Producer
JOJX
Tara Spencer, CFO
JOJX
Mary Katherine Wise, Production Manager
JOJX
Karsyn Joy Reynoso, Office Coordinator
DoP
Ian Rigby
Jeffrey Stockbridge LLC
Jeffrey Stockbridge, Photographer
Tom Kubik Photography
Tom Kubik, Photographer
Post-production
János Kiss
Copy Editor
Quentin Lichtblau
SERVICEPLAN GERMANY
Mariia Astraukh, Senior PR Manager
Anzen Health
Oliver Thellmann, Developer
Copywriter
Taro Taniwaki
Gaffer
Michael Cruz
1st AD
Christopher Berger
1st AC
Josh Borgoni
Production Designer
Michael Westerman
Key Grip
Evan Davies
Sound
Jim Castroo
Casting Director
Gabrielle Schary
Casting Associate
Wade Hendrickson
Line Producer
Leanne Amos
Production Supervisor
Elisabeth Compton
Asst. Production Supervisor
Daphne Gomez
Asst. Production Supervisor SF
Maddy Graves
Location Scout
David Weber
Location Manager
Christian Powell
Production Assistant
Seanna Lanagan
Production Assistant
Andrew Dirk