| Title | Tout simplement implacable (Episodes 1 et 2) |
| Agency | Hungry and Foolish |
| Campaign | Tout simplement Implacable |
| Advertiser | Bic |
| Brand | Bic Hybrid5Flex |
| Date of First Broadcast/Publication | 2022 / 9 |
| Business Sector | Razors, Blades |
| Philosophy | À un an de la Coupe du monde de rugby organisée en France, BIC s’associe aux 3 joueurs internationaux français Romain Ntamack, Arthur Vincent et Matthis Lebel pour promouvoir sa gamme de rasoirs rechargeables BIC® Hybrid 5 Flex. La nouvelle saga publicitaire “Tout simplement implacable” prend vie à travers 2 films humoristiques |
| Media Type | Television |
| Length | |
| Advertising Manager | Céline BOUSSOUGAN |
| Advertising Manager | Daphne CATIMEL |
| Creative Director | Olivier Bancal |
| Copywriter | Florian Maciejewski |
| Art Director | Victor Renaux |
| Strategy Director | Enguerran Barreau |
| Strategic Planner | Claire Roselier |
| Account Director | Benjamin Morizet |
| Project Manager | Marjolaine Chambon |
| Production Company | When We Were Kids |
| Director | Les Directors |
| Actor / Celebrity | Romain Ntamack |
| Actor / Celebrity | Vincent Lebel |