Visit California - "Childhood Rules"

The Shipyard

The Shipyard Sacramento, United States

10977

Brand: Visit California
Country: United States

Advertiser: Visit California

Title	Childhood Rules
Agency	The Shipyard
Campaign	Childhood Rules
Advertiser	Visit California
Brand	Visit California
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Media Type	Television
Length	55 seconds
Advertising Manager	Ca....ne B...ta Subscribers Only
Advertising Manager	L..n Ca.....er Subscribers Only
Advertising Manager	A...ey A...y Subscribers Only
Chief Creative Officer	D...d So.....an Subscribers Only
Executive Creative Director	K...y K...ts Subscribers Only
Creative Director	J..n R...er Subscribers Only
Executive Agency Producer	..z R..s Subscribers Only
Agency Producer	B..t B...le Subscribers Only
Art Director	K...n L...ns Subscribers Only
Copywriter	..n Cr....ne Subscribers Only
Account Director	Co....ey Co.....gna Subscribers Only
Account Director	Mi....le Mc....sh Subscribers Only
Strategist	C..i B...e Subscribers Only
Production Company	Su.....ime F...s Subscribers Only
Director	..n Q...n Subscribers Only
Director of Photography (DOP)	R...y B...n Subscribers Only
Producer	M....le A...tt Subscribers Only
Post Production	Tr......mer Subscribers Only
Editing Company	C...el ..i Subscribers Only
Editor	A..y M...aw Subscribers Only
Sound	B....ng ..l Subscribers Only

About The Shipyard

The Shipyard is a leading, independent agency that builds performance-driven brands audiences can’t help but love.
By applying modern mindsets to established models, we fuel brand and marketing decisions that are more courageous and more validated.
Our ability to align bold creativity with individual consumer motivations lets us do more than hope for brand love – we methodically engineer it throughout the consumer journey. That’s how we activate the synergistic power of brand building and performance marketing.
The Shipyard. Engineering Brand Love through the courageous ambitions of our people and our clients.

Latest News

Visit California brings a playful perspective to largest “3D” billboard on the west coast to welcome U.S. Travel’s IPW Los Angeles 2024 attendees to The Ultimate Playground.

Inspired by the newly released “Let’s Play” TV spot, featuring a statewide game of Beach Ball keep-it-up, Visit California uses anamorphic techniques on the impressive 15,000-square-foot live LED screen to create a forced perspective that gives viewers on the ground a true 3D effect so real that you want to reach out and join in on the fun yourself.

By digitally recreating the façade of the Moxy and AC Hotel Downtown Los Angeles, the game of keep-it-up is brought in and out of the real world as the hero Beach Ball is hit across hotel balconies to iconic “Let’s Play” scenes featuring the redwood forest and Joshua Tree desert. The creative launched April 29, 2024, and showcased how California can make a 2D screen pop into the 3D world.