With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into... read more
Ice cream is seasonal, and in winter people often deny themselves the pleasure of Magnum in the months when they also miss out on other joys,... read more
As consumers began referring to Magnum imitations as 'Magnum-like' ice creams, the brand saw an opportunity to showcase why only Magnum is “like... read more