| Title | Universal Sans |
| Campaign | Universal Sans |
| Advertiser | Family Type |
| Brand | Family Type |
| Posted | July 2020 |
| Business Sector | Packaging & Design |
| Philosophy | Universal Sans is a variable typeface that allows for an extensive range of customisation and unique variations. The typeface seeks to connect the related yet diverse styles of sans serif, building on pioneering typefaces with similar intent throughout the 20th century, while innovating for the 21st century with a unique form and function enabled by the use of new technology and automation. The result is a highly variable typeface that provides far greater flexibility and control to the end user and makes customised type available to a wider audience. |
| Media Type | Packaging, Branding & Design |
| Design Company | Family Type |
| Type Design | Briton Smith |
| Digital studio | Twomuch Studio |
| Digital Design | Ben Chan |
| Digital Design | Malone Chen |
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