Sam De Win
Executive Creative Director at iO
Brussels Area, Belgium, Belgium
TitleCrossroads x Musketon: A Ride into the details
Agency
Campaign Crossroads x Musketon: A Ride into the details
Advertiser Audi Belgium
Brand Audi
Date of First Broadcast/Publication 2023 / 1
Business Sector Automotive
Story Every year, the Audi content format Crossroads brings a story about a unique collaboration between Audi and a partner, focusing on a subject that is part of both parties’ DNA. The theme of this edition is design, more specifically the design of the Audi e-tron GT quattro and the digital masterpieces of visual artist Musketon. iO brought the iconic car and the graphic artist together, resulting in a unique Audi e-tron GT quattro and unique Audi parts.  Mark Lichte, Head of Design at Audi, emphasizes that the secret of good design lies in the fusion of beauty and functionality: "A good design should be both aesthetic and functional and should fit into a seamless overall experience. The Audi e-tron GT quattro fully embodies this.” Visual artist Musketon, known for his precision and obsession for details in his illustrations, shares this view. “It’s the details that turn a good design into a brilliant design,” as he puts it.
Media Type Web Film
Length
Creative Director
Production Company

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