| Title | 9x16 Stores |
| Agency | BBDO Singapore |
| Campaign | 9X16 Stores |
| Advertiser | Visa International |
| Brand | Visa |
| Posted | May 2021 |
| Business Sector | Credit Cards |
| Problem | Small businesses were hit the hardestWith the inability to continue business during government mandated lockdown periods and the over-reliance on physical transactions, local businesses were hit particularly hard during COVID-19.Since Small and Medium Businesses (SMBs) account for 99% of all business in Singapore, their recovery will be crucial to the recovery of Singapore’s economy.Accelerated preference for digital paymentSince COVID, 70% of Singaporeans have increased online purchases and mobile shoppers have also increased from 41% pre-COVID to an astounding 93% during COVID.Visa needed to help small businesses go onlineWe recognized that for small businesses – it was digitizing or perish. A fundamental tenet of going from bricks-to-clicks is acceptance of digital payments. That’s where we can help. |
| Media Type | Mobile Advertising |
| Length | |
| Chief Creative Officer | Guan Hin Tay |
| Associate Creative Director | Malcolm Wee |
| Copywriter | Imran Chaudhry |
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