Korea has K-Pop, Japan has J-Pop, so we created ME-Pop, a new genre of music that combines modern elements of Arab music from different artists, genres and origins, to capture the heart of the Middle East.
Awards: Dubai Lynx 2022 Gold
Executive Creative Director: Andrej Arsenijevic
Arabic Copywriter: Abdulkader Asfari
Copywriter: Paul Bond
Creative Technologist: Mihailo Rsumovic
Art Director: Mayar Essawy