| Title | Rio |
| Agency | Agencia Vena |
| Campaign | El Otro Río / Documentary film |
| Advertiser | We can be Heroes |
| Brand | We can be Heroes |
| Date of First Broadcast/Publication | 2023 / 12 |
| Business Sector | Preservation of Monuments, Parks & Wildlife |
| Story | "El Otro Río" is a documentary with the noble cause of opening eyes about illegal logging, wildlife trafficking and the exploitation of our natural resources. This work has been created by the NGO We Can Be Heroes, an organization of young Peruvians who, with few resources, but a lot of love for the country, has been raising awareness in 9 native communities about the importance of caring for 25,000 hectares of the amazing lung of the planet: the Amazon! Now, how do we convey this essence in a poster? Here the answer. |
| Media Type | Outdoor/Out of Home |
| Market | Peru |
| Creative Director | Dennis Kuoman |
| Creative Director | Luis Leon / Lion |
| Creative Art Director | Luis Leon / Lion |
| Account Executive | Ximena Amasifuen |
More Work
SEE ALLLittle negotiators
- BRAND:
- Caja Maynas
Anaconda
- BRAND:
- We can be Heroes
- AGENCY:
- Agencia Vena
Mujeres con energía
- BRAND:
- Solgas
- AGENCY:
- Agencia Vena
Taricaya
- BRAND:
- We can be Heroes
- AGENCY:
- Agencia Vena
Maquisapa
- BRAND:
- We can be Heroes
- AGENCY:
- Agencia Vena
Guacamayo
- BRAND:
- We can be Heroes
- AGENCY:
- Agencia Vena
Jaguar
- BRAND:
- We can be Heroes
- AGENCY:
- Agencia Vena
Desert
- BRAND:
- We can be Heroes
- AGENCY:
- Agencia Vena
Cliff
- BRAND:
- We can be Heroes
- AGENCY:
- Agencia Vena