Worldwide, about 8% of men and 0.5% of women are color blind, which can affect their perception of the colors red, green and blue. This trait often remains undetected among children until they’re between 6 and 8 years old, which can lead to problems in school and daily life. In order to aid early detection, online store Babyshop has launched a range of dual-color pencils, combining “normal” rainbow colors with the hues a color blind person would see. These are used for simple screening sessions using coloring books in selected schools in Dubai, allowing on-the-spot detection of color blindness. The experiment is due to be expanded to other schools in Dubai and potentially further afield.
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Title | ColourCheck |
Agency | Publicis Middle East |
Campaign | ColourCheck |
Advertiser | Landmark Group |
Brand | Babyshop |
Date of First Broadcast/Publication | Subscribers Only |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Philosophy | Subscribers Only |
Media Type | Case Study |
Length | |
Chief Executive Officer (CEO) | B...el K...sh Subscribers Only |
Chief Strategy Officer | T...ab R..s Subscribers Only |
Chief Creative Officer | R...el A....to Subscribers Only |
Creative Director | M....ed B....HE Subscribers Only |
Arti Director / Concept | T..a B...a Subscribers Only |
Art Director / Photographer | R..f Ba.....on Subscribers Only |
Senior Copywriter | N....as R....rd Subscribers Only |
Senior Designer | J....da ..n R...en Subscribers Only |
Director | I...m R....an Subscribers Only |
Senior Art Director | M....ed Y....ef .l N...ar Subscribers Only |
Senior Copywriter | h..i m...en Subscribers Only |
Business Leader | V...y Kr....ni Subscribers Only |
Producer | A...d E...by Subscribers Only |
Art Director | Moh........ssef .l N...ar Subscribers Only |
Strategic Business Lead | V...y Kr....ni Subscribers Only |
Production Company Producer | A...d E...by Subscribers Only |