Cheyek Halak CSR - "Pedestrian Bridge"

Impact BBDO

Impact BBDO Beirut, Lebanon

7809

Title	Pedestrian Bridge
Agency	Impact BBDO
Campaign	LBCI CSR
Advertiser	LBCI
Brand	Cheyek Halak CSR
Posted	March 2012
Business Sector	Road Safety
Philosophy	CHEYEF HALAK (“Showing off?” / “Do you see what you’re doing?”) is a CSR campaign aimed at creating awareness and influencing behaviors for social change. The 360 campaign puts forth uncivilized conducts and gives the Lebanese citizens the power to report dangerous behaviors for a better Lebanon. Starting with the traffic theme, this TVC highlights with humor the irresponsible behaviors of most pedestrians while crossing the highway. The heartbeat of this campaign lies online, and each participant - advocator of the cause - makes a positive difference against those foolish enough to believe they can outsmart the law.
Media Type	Television & Cinema
Regional Executive Creative Director	Walid Kanaan
Head of Content	Omar Sadek
Digital Account Manager	Jocelyne Tawk
Head of Design	Davar Azarbeygui
Head of TV Production	Omar Frangieh
TV Producer	Rawad Keyrouz
Account Executive	Nayla Kheireddine
Senior copywriter	Miriam Jbeily
Copywriter	Marie-Noelle de Chadarevian
Copywriter	Chris Jabre
Senior Art Director	Nay Abou-Chahla
Chairman & CEO MENA / Pakistan	Dani Richa