| Title | The World's First Comedy Show on WhatsApp |
| Brief | The brand teamed up with two of Germany’s best-known actors, Fahri Yardim and Christian Ulmen, known for their talent for improvisation. To target a young audience, WhatsApp was the chosen platform. But since it doesn't allow conventional advertising, the campaign became the world's first interactive comedy show on WhatsApp. In the story, Christian and Fahri fail to read the small print in their advertising contract – and are forced to try everything to avoid the promo jobs they're asked to do. |
| Agency | DDB Group Germany |
| Campaign | The World's First Comedy Show on WhatsApp |
| Advertiser | Telekom Deutschland GmbH |
| Brand | MagentaTV |
| Posted | November 2019 |
| Business Sector | Telecommunications Services |
| Story | MagentaTV is the latest TV-entertainment product by Deutsche Telekom, Germany's biggest telecom provider. It brings together the whole world of entertainment on an innovative interface and revolutionizes TV-watching in Germany. We tried to prove this with an entertainment format as revolutionary as MagentaTV. |
| Media Type | Branded Content |
| Chief Creative Officer | Dennis May |
| Creative Managing Director | Fabian Roser |
| Executive Creative Director | Karsten Ruddigkeit |
| Creative Director, Copywriter | Dennis Krumbe |
| Creative Director | Mark Räke |
| Senior Art Director | Saskia Krug |
| Art Director | Dominique Winkel |
| Art Director | Clara Sanchez-Alonso |
| Copywriter | Anna Rösch |
| Copywriter | Moritz Franke |
| Agency Producer | Meike van Meegen |
| Executive Director Client Services | Katrin Spiegel |
| Group Account Director | Juliane Weber |
| Senior Account Manager | Arianna Giese |
| Social Media Director | Finn Reddig |
| Senior Strategist | Philipp Machleidt |
| Dialog Author | Johann Buchholz |
| Photographer | Jens Koch |
| Director | Christian Ulmen |
| Talent/Actors | Christian Ulmen |
| Talent/Actors | Fahri Yardim |
| Media Agency | Emetriq GmbH |
| Media Agency | Mindshare |
| Production Company | Soup Films |
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