Title | Carebonara |
Agency | Alkemy Digital Enabler |
Campaign | Carebonara |
Advertiser | Barilla |
Brand | Barilla |
Date of First Broadcast/Publication | 2021 / 4 |
Business Sector | Rice, Pasta, Dehydrated Vegetables & Cereals |
Story | After a difficult year that left its scars on society, Barilla tells the legend behind the iconic pasta recipe and honours it by donating 1 million dishes of carbonara to take care of those in need.Thus concretely transforming carbonara into CAREbonara and inviting people to cook a plate of carbonara for someone they care for. |
Media Type | Branded Content |
Length | |
Executive Creative Director | Jan Mattassi |
Executive Creative Director | Marco Tironi |
Strategy Director | Niccolò Rigo |
Client Services Director | Federica Busino |
Lead Copywriter | Demetrio Chirico |
Senior Art Director | Mauro Breda |
Director | Xavier Mairesse |
Executive Producer | Simone Di Mezza Cutillo |
Account Director | Edvige Crescibene |
Social Media Strategist | Andrea Biolcatti |
Director of Photography (DOP) | Emanuele Zarlenga |
Copywriter | Christian Leoni |
Producer | Chiara Agresta |
Photographer | Andrea Metafuni |
Assistant Producer | Filippo Giordani |
Animation | Camillo Sancisi |
Assistant Editor | Fabrizio Ferigo |
Editor | Lorenzo Colugnati |
Sound Designer | Mirko De Crescenzo |
Creative Team | Giulio Frittaion |
Creative Team | Massimo Paternoster |
Creative Team | Salvatore Specchia |
Creative Team | Yuri Alfieri |
Creative Team | Federico Capitani |