Title | Love |
Agency | TBWA\Worldwide |
Campaign | Love |
Advertiser | Merck |
Brand | Merck |
Date of First Broadcast/Publication | 2017 / 1 |
Business Sector | Health & Pharmaceutical Products |
Story | Magazine ad for Merck's first Global Reputation Campaign, that reframed the notion of "inventing" and launched their Global Tag Line "Inventing For Life". This piece was also deployed across all social media channels. |
Media Type | |
Creative Director | Copywriter | Steve Skibba |