Steve Skibba
Creative Director/Copywriter at TBWA/Chiat-Day NY
New York, United States
TitleLove
Agency
Campaign Love
Advertiser Merck
Brand Merck
Date of First Broadcast/Publication 2017 / 1
Business Sector Health & Pharmaceutical Products
Story Magazine ad for Merck's first Global Reputation Campaign, that reframed the notion of "inventing" and launched their Global Tag Line "Inventing For Life". This piece was also deployed across all social media channels.
Media Type Print
Creative Director | Copywriter

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