Title | Badminton |
Agency | Cut The Crap |
Campaign | Love & Lotte |
Advertiser | Lotte India Ltd |
Brand | Lotte Choco Pie |
Date of First Broadcast/Publication | 2023 / 10 |
Tagline | Love & Lotte |
Story | A boy tries to convey his liking for the girl but gets nervous. The brand inspires a new lingo that connects the two. |
Philosophy | The campaign Love & Lotte is about innocent love. There is no purpose or agenda behind the love - it’s pure and simple like a pie. |
Problem | Lotte Choco Pie comes home for the school going child but loses traction as the child grows into teen. The campaign aims to connect emotionally with the growing up kid without losing its brand essence of purity and innocence |
Result | It is still too early but the initial reactions from the field are extremely positive, with retail sales seeing an immediate uptick . The agency is extending the campaign idea into several other organically relevant points. |
Media Type | Television |
Length | |
Soundtrack | Joyous |
More Information | www.cutthecrap.in |
Chief Creative Director | jagdish acharya |
Copywriter | Sujoy Sen |
Art Director | Bhushan Pandit |
Production (Agency) | Paper plane pictures |
Director of Film Production | Ujjwal Kabra |