Far Cry 5 - "The Baptism Live Action Trailer"

DDB Paris

DDB Paris PARIS, France

11331

Title	The Baptism Live Action Trailer
Agency	DDB Paris
Campaign	The Baptism Live Action Trailer
Advertiser	Ubisoft
Brand	Far Cry 5
Date of First Broadcast/Publication	2018 / 2
Business Sector	Video Games/Consoles
Story	Evil preacher Joseph Seed is the villain of the video game Far Cry 5. The film shows his cult-like power over a small community. While baptising new members of his sect, he thrusts a young disciple's head under the water. Just then, he flashes back to a memory: this girl is the daughter of the legitimate priest whose place he took, ten years ago. When Seed snaps back to reality, the girl is dead - drowned. But as her body drifts down the river, he looks indifferent. He motions another disciple to come forward...
Media Type	Television
Length	151 seconds
Production Company	HENRY
Executive Creative Director	Alexander Kalchev
Art Director	Alexandre Lagoët
Copywriter	Stéphane Kaczorowski
Director	Martin de Thurah
Director of Photography (DOP)	Khalid Mohtaseb
Sound Production	Schmooze
Post Production	Mikros Image
Producer	Grégoire Galian
Account Planner	Sébastien Genty
Account Planner	Dominique Castellano
Agency Producer	Sophie Mégrous
Post Production	Toby Ridgway