Title | Veils of Pride |
Agency | Grey Worldwide Dubai |
Campaign | Veils of Pride |
Advertiser | Tathqeef |
Brand | Tathqeef |
Date of First Broadcast/Publication | 2016 / 8 |
Business Sector | Hospitals, Healthcare facilities & Medical Services |
Story | Using a cultural symbol that is being misinterpreted by the world today, we used the veil to tell the stories of extraordinary Arab women and their achievements - told through bold, black calligraphic expressions in Arabic. |
Media Type | |
Length | |
Chief Creative Officer | Mike Shackle |
Executive Creative Director | Vidya Manmohan |
Associate Creative Director | Omaima Saad |
Art Director | Khaled Ibrahim |
Copywriter | Athina Afton Lalljee |
Account Director | Dzila Dik |
Artist | Maher A Housn |
Digital Planner | Ayla De Moraes |
Chief Executive Officer (CEO) | Ayesha Al Dhaheri |
Editor | Ryan Gonsalves |
Creative Director | Simon Reid |
Developer | Syed Qarib |
Production Manager | Sujith Krishnan |
Production Company | Hug Digital |