Title | Vacuum Cleaner (English) |
Title (original language) | Aspirateur |
Agency | FRED & FARID Los Angeles |
Campaign | Put the Sun to work |
Advertiser | Solarbox |
Brand | Solarbox |
Date of First Broadcast/Publication | 2023 / 8 |
Product | Photovoltaic |
Product (original language) | Photovoltaïque |
Business Sector | Industry |
Philosophy | The notorious french King Louis XIV liked to be referred to as the Sun King. Every French person learns this in school and is familiar with that fact. In the "Put the sun to work" campaign, the agency used the image of the Sun King generating electricity by pedaling a dynamo bike. This serves as a metaphor for the sun producing electricity for the entire family through solar panels on the roof. |
Philosophy (original language) | La campagne repose sur un concept disruptif et un ton décalé mettant en scène l'emblématique Roi Soleil, Louis XIV, pédalant sur un vélo à dynamo pour apporter l’énergie solaire aux Français. |
Media Type | Television |
Length | |
Market | France |
Chief Creative Officer | Fred & Farid |
Copywriter | Radouane Guissi |
Art Director | Radouane Guissi |
Agency supervisor | Jules Chaffiotte |
Agency TV Producer | Charles Renard |
Director of Photography (DOP) | Peter Riis |
Producer | Christophe Dachy |
Wardrobe / Stylist | Sonia Philouze |
Editor | Edward Line |
Colorist | Andrew Francis |
Post Production | Sixtine James |
Director | Remy Cayuela |
Production Company | MOZOO |
Head of Production | Jules Minvielle |
Head of Production | Benjamin BERGE |
Production Company Producer | Tania Demayo |
Production Company Producer | Lucie Le-squeren-caulfield |
Production Service Company | All in Films |
Production Services Director | Julien Floutard |
Casting | Amélie Lagrange |
Art Director | Aurélia Garay |
Makeup artist | Morgane Maingueneau |
Music Composer | Philippe Bozec |