| Title | The Intelligent Recycle Bin |
| Agency | Wunderman Thompson |
| Campaign | The Intelligent Recycle Bin |
| Advertiser | IRBin |
| Brand | IRBin |
| Posted | May 2019 |
| Business Sector | Environmental & Ecological Issues |
| Tagline | IRBin |
| Story | The first Social Robot in the world that uses artificial intelligence for recycling. Is a prototype that can recognize and separate all waste autonomously. It is a robot that facilitates the correct recycling process. It can evaluate waste images in microseconds, and give feedback to a database which shares data with the rest of the network robots. So it creates a waste disposal system with a scalable network. IRBin a smart friend for a sustainable world. |
| Media Type | Case Study |
| Length | |
| Advertising Agency | Wunderman Thompson |
| Creative Director | Bruno Reggiardo |
| head of art | Augusto Landauro |
| Art Director | Miguel Ucañan |
| Copywriting | Kenny Quiroz |
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