Title | Build with the Force |
Agency | Serviceplan Group |
Campaign | Build with the Force |
Advertiser | The Lego Group |
Brand | LEGO |
Posted | January 2021 |
Business Sector | Toys & Games |
Story | The force – in Star Wars, it can move objects with sheer willpower. To promote the new LEGO® Star Wars sets alongside Episode 9, we developed the ‘Build with the Force’ experience. Here, fans could physically experience the force while rebuilding their LEGO® spaceships. Our custom-built Force AI machine-learning-algorithm used image-recognition-technology to measure the force-gesture, muscle-tension, concentration-level and even heartrate to control the action on screen. |
Media Type | Interactive Outdoor Experience |
Length | |
Creative Director | Till Rothweiler |
Creative Director | Andreas Daum |
Creative Director | Richard Wegele |
Copywriter | Janus Berendts |
Director of Photography (DOP) | Albert Coon |
Director of Photography (DOP) | Johannes Maierbacher |
Production Company | Neverest GmbH & Co. KG |
Sound Designer | Markus Krause |
Global Chief Creative Officer | Alexander Schill |
Chief Creative Officer | Matthias Harbeck |
Account Management | Sandra Loibl |
Account Management | Christin Herrnberger |
Account Management | Monika Klingenfuss |
Account Management | Stefanie Keller |
Account Management | Franzisca Seippel |
Designer | Alexander Kneifel |
Designer | Efim Tamplon |
Designer | Carl Eggert |
Production Company | Plan.Net |
Managing Partner | Jochen Lenhardt |
Media Agency | MediaPlus GmbH & Co.KG |
Media Planner | Lukas Pachoinig |
Media Planner | Victoria Wissmann |
Media Planner | Maximilian Leipert |
Media Planner | Sabrina Duchow |
Media Planner | Hans Zieringer |
Producer | Roman Prochnow |
Producer | Laura Staudinger |
Producer | Ewald Pusch |
Producer | Mirko Hampel |
Producer | Timon Patris |
Backend Developer | Niklas May |
Front End Developer | Niklas May |
UX | Niklas May |
Technical Architect | Niklas May |