| Title | ACT NOW BEFORE IT MELTS |
| Advertiser | Greenpeace |
| Brand | Greenpeace |
| Date of First Broadcast/Publication | 2024 / 1 |
| Story | CONTEXT: Global warming is not a distant concern; it's our present reality. The urgency of climate change is more apparent than ever. Every action, and every decision matters in this critical battle for our planet's survival. It's time to act collectively and decisively now. IDEA: This initiative harnesses a series of striking visuals to highlight the impact of climate change by depicting iconic monuments across the five continents. Each visual portrays these global symbols melting in an evocative and compelling way, symbolizing our planet's vulnerability to climate change. The primary goal is to raise public awareness about the urgency of climate change. By visually showcasing the devastating consequences on globally recognized icons, we aim to awaken consciousness and spur concrete actions to reverse this alarming trajectory. |
| Creative Director | Samira Rafi |
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ACT NOW BEFORE IT MELTS
- BRAND:
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ACT NOW BEFORE IT MELTS
- BRAND:
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