Cadu Vigilia
Head of Creative at Genial Investimentos
São Paulo, Brazil
TitleFlying Collection – Colombo Black Friday
Agency
Campaign Flying Collection – Colombo Black Friday
Advertiser Colombo
Brand Camisaria Colombo
Date of First Broadcast/Publication 2014 / 11
Business Sector Men's Clothing
Story Business people spend all day long inside offices. To make sure they wouldn¹t miss its Black Friday, Camisaria Colombo - a Brazilian men´s fashion network - decided to take its special offers to them. In an innovative and unexpected way of communicating to the target, Colombo dressed up drones flew over Vila Olimpia, the most important business district of Sao Paulo, transforming the façades of the buildings into a big shop window. 
Media Type Digital
Soundtrack https://www.youtube.com/watch?v=QeU4rlgmV8M&feature=youtu.be
Creative Director
Copywriting
Art Director
Concept
Other
Production Company
RTV

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