Title | Flying Collection – Colombo Black Friday |
Agency | Salles Chemistri |
Campaign | Flying Collection – Colombo Black Friday |
Advertiser | Colombo |
Brand | Camisaria Colombo |
Date of First Broadcast/Publication | 2014 / 11 |
Business Sector | Men's Clothing |
Story | Business people spend all day long inside offices. To make sure they wouldn¹t miss its Black Friday, Camisaria Colombo - a Brazilian men´s fashion network - decided to take its special offers to them. In an innovative and unexpected way of communicating to the target, Colombo dressed up drones flew over Vila Olimpia, the most important business district of Sao Paulo, transforming the façades of the buildings into a big shop window. |
Media Type | Digital |
Soundtrack | https://www.youtube.com/watch?v=QeU4rlgmV8M&feature=youtu.be |
Creative Director | Luís Felipe Figueiredo e Antonio Correa |
Copywriting | Cadu Vigilia |
Art Director | Germano Weber e Marcelo Ferreira |
Concept | Marcos Vinício Elis Adami e Bruna Lino |
Other | Alvaro Maluf - Caroline Saraiva e Elisângela Nascimento |
Production Company | Miolos Fritos |
RTV | Tato Bono e João Saddock |