The Womanity Foundation - "Dr. Lise Meitner's Noble Speech"

TBWA\RAAD

TBWA\RAAD Dubai, United Arab Emirates

Awards

2824

This ad is part of the ACT Responsible Collection

Brand: The Womanity Foundation
Country: United Arab Emirates

Advertiser: The Womanity Foundation

Title	Dr. Lise Meitner's Noble Speech
Agency	TBWA\RAAD
Campaign	The Noble Speech
Advertiser	The Womanity Foundation
Brand	The Womanity Foundation
Date of First Broadcast/Publication	2022 / 2
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	For decades, in the male-dominated field of science, many female scientists have had to witness their achievements being attributed to their male colleagues. Leading to the women being snubbed by the corresponding Nobel Prizes. This erasure of their legacy and place in history was a slight that was never righted. In general, in 2021 alone, no woman was awarded a Nobel Prize in Science – something that further widens the gender gap in the field of science. In fact, throughout history, less than three percent of Nobel Prize winners have been women, and only one woman of color has ever received the award – an alarming track record. This changes today, thanks to The Womanity Foundation’s latest initiative: The Noble Speech. On the occasion of the United Nations’ International Day of Women and Girls in Science, The Womanity Foundation used technology to bring these forgotten female scientists back to life and create their very ‘Noble’, not Nobel, speeches.
Media Type	Web Film
Length	170 seconds
Production Company	DÈJÁVU
Production Company	Studio Nuts
Production Company	D&F Labs
Chief Creative Officer	Walid Kanaan
Managing Director	Joe Lahham
Chief Innovation Officer	Jennifer Fischer
Executive Creative Director	Alex Pineda
Executive Creative Director	Jim Robbins
PR Director	Dan Leach
PR Agency	Eleven
Associate Creative Director/Copywriter	Maian Alken
Art Director	Hugo Agostinho
Designer	Camilo Alzate
Senior Art Director	Julian Perico
Motion Designer	Camilo Rojas
Motion Designer	Zeina Abuzaid
Strategist	Mehwish Rafi
Senior PR Account Manager	Reem Shamoun
PR & Communications	Romy Abdelnour
Developer	Zain Mir
Community Manager	Hasan Al Iessa
Head of Production	Marianne Sargi
Producer	Nelly Chahwan
Producer	Sarah Arslan
Traffic Team	Ezzat Habra
Traffic Team	Naveen Madurakariyan
Proofreader and Copy Editor	Lucy Eldred
Machine Learning Lead	Tanseer Saji
Compositor	Simon Allen
Image Generator	Richard Baker
Cameraman	Aeyaz Hassan
Head of Innovation	Shamsher Walia
Production Team	Valeria Lima
Production Team	Tico Moraes
Production Team	Cristiano Porfirio
Retoucher	Thiago Storino
Production Team	Janaína Villas-Bôas
Project Manager	Letícia Costa
CGI	Marco Nogueira
CGI	Ricardo Neto
3D Animation	João Figueiras
Animation Look Dev, Rendering and Post-Production	Kim Mendonça