Stay Updated
Sign up to our Top 5s to get breaking ad campaigns from AdForum. To follow us on social media, click below:
TOP
1
Norauto - Des gestes pour demain
Norauto imagine un monde de demain plus durable, à travers les actes d'"enfants" pour promouvoir ses engagements vers une mobilité plus responsable.
| Title | Paving the way (French) |
| Title (original language) | Des gestes pour demain |
| Agency | BETC Paris |
| Campaign | Paving the way |
| Advertiser | Norauto |
| Brand | Norauto |
| Date of First Broadcast/Publication | 2024 / 4 |
| Business Sector | Garages, Gas Stations |
| Story | Une automobiliste, au fil de son trajet, se projette dans un monde d’enfants pour appréhender l’environnement qui l’entoure. Au travers de gestes simples en lien avec le développement durable comme le recyclage des déchets, des vérifications pour entretenir son véhicule ou encore l’utilisation du vélo, elle s’imagine dans un monde plus apaisé. Celui de demain, qui fera de nos enfants des adultes responsables qui ont déjà les bons réflexes pour respecter notre planète. |
| Philosophy | Une nouvelle campagne résolument positive, qui se place du côté des automobilistes pour révéler le rôle fondamental de la marque dans l’évolution vers une mobilité plus responsable, |
| Media Type | Television |
| Length | |
| Soundtrack | I can see clearly now |
| Advertising Manager | Florence Vonck |
| Advertising Manager | Jérôme Dumont |
| Advertising Manager | Florence Motte |
| Executive Creative Director | Olivier Apers |
| Art Director | Romain Arrigoni |
| Executive Creative Producer | Guillaume Denecker |
| Traffic Director | Anne Guillaume |
| Associate Creative Director | Nicolas Richard |
| Copywriter | Nicolas Richard |
| Account Manager | Jean-Patrick Spitz |
| Account Manager | Florent Castillon |
| Account Manager | Nicolas Denis-du-Péage |
| Director | Reynald Gresset |
| Director of Photography (DOP) | Ottar Gudnason |
| Production | Caviar |
| Producer | Florence Jacob |
| Production Manager | Louis Saint-Calbre |
| Executive Production | 24/7 |
| Photographer | Pascal Boudet |
| Post Production | General Pop |
| Post Production | Christelle Prudhomme |
| Sound Production | GUM – Green United Music |
| Colorist | Mathieu Toulet |
| Artist | Annie Burnell |
| Sound Producer | Marion Toreilles |
| Music Creative Director | Adam Ghoubali |
| Creative Agency | BETC Fullsix |
2
Hyundai IONIQ 5 - Hyundai passes the driver's license test
Alors que le Hyundai's IONIQ5 autonome a réussi son permis de conduire en situation à Las Vegas, on peut imaginer ce que pourrait être l'avenir de Pearl Outlaw, non-voyante.
| Title | Hyundai passes the driver's license test |
| Agency | Jung von Matt / Spree |
| Campaign | IONIQ 5 robotaxi |
| Advertiser | Hyundai Motor Group |
| Brand | Hyundai IONIQ 5 |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Branded Content |
| Length | |
| Editing Company | Cartel |
| Sound | Factory Studios |
| Copywriter | M...o Ma....re Subscribers Only |
| Art Director | V....io Ma.....ico Subscribers Only |
| Copywriter | D...el S....er Subscribers Only |
| Art Director | S...on R..e Subscribers Only |
| Art Director | M....ed B...mi Subscribers Only |
| Copywriter | H...y Bo....nn Subscribers Only |
| Art Director | L..s P...o G...i Subscribers Only |
| Senior Account Manager | M....ne B...r Subscribers Only |
| Account Management | A...rt Ho....ch Subscribers Only |
| Production Director | J...i Ku....nn Subscribers Only |
| Production Company | P..k Pi....es Subscribers Only |
| Director / DOP | D...el Me.....nte Subscribers Only |
| Managing Director/ Executive Producer | F..n Th....on Subscribers Only |
| Executive Producer | F..d D...es Subscribers Only |
| Producer | ..d H....rd Subscribers Only |
| Production Manager | M...y S..z Subscribers Only |
| Production Designer | B...t L..a Subscribers Only |
| Editor | C...s Ca....ch Subscribers Only |
| Assistant Editor | N..k B...e Subscribers Only |
| Editorial Producer | ..n Tr.....io Subscribers Only |
| Post Production | T..e B...d A..s Subscribers Only |
| Post & VFX Producer | S..n J....ns Subscribers Only |
| Colorist | S...ne Gr.....la Subscribers Only |
| 2D Lead | ..o W...on Subscribers Only |
| 2D Artist | L..y La....ce Subscribers Only |
| 2D Artist | L...ig Ha.....us Subscribers Only |
| 2D Artist | O...ia O...il Subscribers Only |
| 2D Artist | S...n M...n Subscribers Only |
| Sound Designer | A....ny M...e Subscribers Only |
| Sound Producer | B..h M...ey Subscribers Only |
| Music | .O M...c Subscribers Only |
| Music Composer | P...ip ..y Subscribers Only |
| Music Producer | A..y Os....ek Subscribers Only |
3
Lay's - Undercover Commentator
Une expérience où la voix d'une journaliste sportive commentant un match de foot a été masculinisée, lui évitant, des commentaires sexistes.
| Title | Undercover Commentator |
| Agency | AlmapBBDO |
| Campaign | Undercover Commentator |
| Advertiser | PepsiCo Inc. |
| Brand | Lay's |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Integrated Media/360 Activation |
| Length | |
| President & CEO | F...pe Ba......meu Subscribers Only |
| Chief Creative Officer | L..z S....es Subscribers Only |
| Chief Creative Officer | M...o Gi.....li Subscribers Only |
| Chief Creative Officer | P...il Subscribers Only |
| Executive Creative Director | Fe....do D...te Subscribers Only |
| Executive Creative Director | He....ue ..l L..a Subscribers Only |
| Executive Creative Director | P...o C....tt Subscribers Only |
| Creative Team | I...yd C..z Subscribers Only |
| Creative Team | P...o X....es Subscribers Only |
| Account Executive | Fe....da T...e Subscribers Only |
| Account Executive | T....na Vi.....ky Subscribers Only |
| Account Executive | M...us A...a Subscribers Only |
| Account Executive | S...ia M....uk Subscribers Only |
| Account Executive | G....la O...a Subscribers Only |
| Planning Team | J..�o G....el Fe.....es .a S...a Subscribers Only |
| Planning Team | E...a M...in Subscribers Only |
| Special Projects Manager | J...an N...an Subscribers Only |
| Special Projects Manager | C...l A...s Subscribers Only |
| Special Projects Manager | J...ia C...a Subscribers Only |
| AI Production | Sou.......ers Subscribers Only |
| Head of Strategy and Innovation | P...o D..z Subscribers Only |
| Project Manager | S...o Ba......ner M...a Subscribers Only |
| Developer | R....go R...io Subscribers Only |
| Social Listening | G....vo A....wa Subscribers Only |
| Approval Client | S...ne S...�es Subscribers Only |
| Approval Client | Da....la L...s Subscribers Only |
| Approval Client | Gi....na M....da Subscribers Only |
| Offline | A....na R..a Subscribers Only |
| Offline | G....el Ez....el Subscribers Only |
| Digital Production | A...y Subscribers Only |
| Radio | Ban......tes Subscribers Only |
| AV Production | D...o V...as B..s Subscribers Only |
| AV Production | C....es N...li Subscribers Only |
| Image Production | Co....�ia Subscribers Only |
| Sound Production | C....et Subscribers Only |
| Cast | E...ne Tr....an Subscribers Only |
| Cast | R....do Ca.....ti Subscribers Only |
| Cast | U....es C...a Subscribers Only |
| Cast | C....io Z...an Subscribers Only |
| PR Agency | I....ss P...er N....li Subscribers Only |
| Account Director | T...s S....el Subscribers Only |
| Account Manager | V...an F...es Subscribers Only |
| Account Executive | B....ra Cr.....ro Subscribers Only |
| Account Executive | T...s B...ca Subscribers Only |
| Account Executive | Vi....us Re....li Subscribers Only |
4
RHB Bank - Lembaran Baharu (Forgiveness)
FCB Shout
Une jolie histoire diffusée à l'occasion du ramadan en Malaysie où un soutien accordé bénévolement transforme la vie d'un jeune enfant.
| Title | Lembaran Baharu (Forgiveness) |
| Agency | FCB Shout |
| Campaign | Raya 2024 |
| Advertiser | RHB Bank |
| Brand | RHB Bank |
| Date of First Broadcast/Publication | 2023 / 3 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Media Type | Web Film |
| Length | |
| Owner | Shaun Tay |
| Chief Executive Officer (CEO) | Shaun Tay |
| Owner | Ong Shi Ping |
| Chief Creative Officer | Ong Shi Ping |
| General Manager | Syahriza Badron |
| Creative Director | James Voon |
| Creative Director | Jonathan Chan |
| Creative Lead | Wang Ie Tjer |
| Copywriter | Sal Abdul Malik |
| Senior Producer | Amin Taib |
| Production Company | D Moving Pictures |
| Director | Dick Chua |
| Producer | Jocny Lai |
| Brand Director | Timothy Teh |
5
British Airways - Windows 2
Des passagers avec des yeux émerveillés admirant, à 35 000 pieds d'altitude, l'extérieur à travers le hublot de leur avion British Airways.
| Title | Windows 2 |
| Agency | Uncommon Creative Studio |
| Campaign | A British Original |
| Advertiser | International Airlines Group |
| Brand | British Airways |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Outdoor/Out of Home |
| Production Company | We Folk |
| Production Company | R...m Fa.....se Subscribers Only |
| Director | M...s ..y Subscribers Only |
| Photographer | Ch......her An....on Subscribers Only |
| Founder | N..s L....rd Subscribers Only |
| Advertising Manager | C...m L...ng Subscribers Only |
| Casting | K....el Co....ne Subscribers Only |
| Music | S...t S....ur Subscribers Only |
EDITOR'S PICK
en partenariat avec PITCHVILLE
+1
Observatoire des Inégalités - Les Vacances
Une écriture de spots radio très originale où les acteurs se taisent tour à tour, victimes d'une inégalité dans la société
| Title | Les Vacances |
| Agency | Herezie |
| Campaign | Hear The Data |
| Advertiser | Observatoire des Inégalités |
| Brand | Observatoire des Inégalités |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Philosophy (original language) | Subscribers Only |
| Media Type | Radio |
| Length | |
| Sound Production | S...io O�.....amas Subscribers Only |
