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1
easyJet - All Aboard the Orange Plane
Airline easyJet celebrates the 2024 Eurovision Song Contest with a series of suitably euphoric, catchy in-flight, fan village and social media activations, in partnership with T&Pm and DEPT.
| Title | All Aboard the Orange Plane |
| Agency | DEPT® |
| Campaign | All Aboard the Orange Plane |
| Advertiser | easyJet |
| Brand | easyJet |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | Airline easyJet has celebrated the 2024 Eurovision Song Contest with a series of suitably euphoric activations in flight, in the fan [AG1] village and across social channels in partnership with T&Pm and DEPT®. Following the announcement of the multi-year partnership deal as The Eurovision Song Contest’s Official Airline, the campaign “It’s Your Show, Get Out There” builds on easyJet’s “Get Out There” brand platform to lift travellers into the unbounded joy of travel and Eurovision. On bank holiday Monday, travellers from London Gatwick to Copenhagen had a trip to remember with a surprise Eurovision Song Contest in the sky hosted by none other than RuPaul Drag Race UK winner Tia Kofi. Three performers, all easyJet employees, battled it out on board to take home the ‘Sky High Talent Show’ trophy, with passengers on the flight, including members of OGAE - the largest Eurovision Song Contest fan network in the world, voting for their favourite performance at 35,000 feet. |
| Media Type | Social Media |
| Length | |
| Marketing Director | Gabriella Neudecker |
| Brand Manager | Jenna Smith |
| Agency | Frank T |
| Agency | P P Bajaj |
| Creative Director | Alec Braun |
| Creative Team | Charlie Stuart-Grumbar |
| Planning Director | Matt Shaw |
| Managing Director | Tom Rutter |
| Business Director | Lizzie Napper |
| Senior Producer | Sarah Williams |
| Agency | DEPT® |
| Head of Production | Toby Baker |
| Production Assistant | Anna Peduzzi |
| Lead Researcher | Robert Birge |
| Director Marketing Services | Tom Hazelden |
| Creative Lead | Faye McKenzie |
| Content Director | Nicky Jones |
| Content Director | Luke Edwards |
| Content Director | Cleo Greaves |
| Chief Executive Officer (CEO) | Aaron Quirk |
| Global Executive Creative Director | Aaron Quirk |
| Producer | Ella Siney |
| Editorial Direction | Angharad Salazar Llewellyn |
| Creative Team | Suky Stroud |
| Business Director | Phoebe Ord |
| Account Manager | Vicky Major |
| Senior Producer | Johnny Brock |
| Strategist | Ellie Peters |
| Design Director | Jaime Rivera Martinez |
| Director | Matthew Cullum |
| Director of Photography (DOP) | Kit Dale |
| Gaffer | Will Churchill |
| Wardrobe | Desiree Laidler |
| Wardrobe | Beth Lewis |
| Hair | Claire De Graft |
| Hair | Kelly Mendiola |
| Runner | Chaz Greenwood |
| Offline Editing | André Rodrigues |
| Colorist | Alex Nerzic |
| Special Effects / VFX | Toby Barnett |
| Music Lyricist | Vikki Stone |
| Music Company / Composer | William Thornton |
| Engineering | Ben Robbins |
2
VABYSMO - A Beautiful Sight
This Mother's Day, Grey Health pays tribute to mothers with this beautiful animated short film for eye care brand VABYSMO.
| Title | A Beautiful Sight |
| Agency | Grey Health |
| Campaign | A Beautiful Sight |
| Advertiser | Genetech |
| Brand | VABYSMO |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Health & Pharmaceutical Products |
| Story | Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Mother’s Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled “A Beautiful Sight,” created by Grey Health. The film’s strong narrative juxtaposes a mother’s vision loss with her son’s steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. "A Beautiful Sight was conceived with a grand vision: to redefine the standards of craft and storytelling within the realm of branded pharmaceutical advertising. Traditionally dominated by predictable lifestyle imagery and functional communication approaches, our aim is to elevate the narrative, emotion and visual experience to new heights," shared Bruno Rebelo, Executive Creative Director at Grey Health. |
| Media Type | Web Film |
| Length | |
| Global Chief Creative Officer | Gabriel Schmitt |
| Talent/Actors | Maru Sokolowski |
| Group Creative Director | Guy Bricio |
| Creative Director | Doug Flynn |
| Creative Director | Luis Bacellar |
| Associate Creative Director | Sahar Sehgaal |
| Copy Supervisor | Zahra Mirza |
| Managing Director | GCI Health |
| Strategist | Abby Ness |
| Senior Producer | Jack Hogan |
| Director | Guto Terni |
| Director | Vinicius Costa |
| Art Director | Lucas Camargo |
| Executive Producer | Fernanda Curi |
| Producer | Vivi Torre |
| Concept Art | Lucas Camargo |
| Concept Art | Diego Barcellos |
| Animation | Ewerton Farias |
| Animation | Bruce Souza |
| Motion | Fabio Meira |
| Executive Creative Director | Bruno Rebelo |
| Associate Creative Director | Casey Espinoza |
| Art Supervisor | Victor Burnett |
| Head of Account Management | Jon Carroll |
| Account Management | Ore Rechany |
| Account Management | Warren Wyatt |
| Account Supervisor | MaryBeth Gregoritch |
| Account Supervisor | Mario Picon |
| Strategy Director | Sonia Gocevski |
| Director of Project Management | Jason Gaccione |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Business Operations | Lauren Loeffel |
| Executive Producer | Jason Jasso |
| Music Producer | Beliansh Assefa |
| Producer | Marcio Lovato |
| Line Producer | Fernanda Fraiz |
| CGI | Heber Conde |
| CGI | Wallan Oliveira |
| Lead 3D Artist | Lucas Ribeiro |
| Lead 3D Artist | Ale Eschenbach |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Retoucher | Kawe de Sa |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | Vinicius Costa |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Maycon Lopes |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| Animation Director | Francisco Catão |
| Executive Creative Director | Bruno Rebelo |
| Animation | Henrique EDMX Montanari |
| Associate Creative Director | Casey Espinoza |
| Art Supervisor | Victor Burnett |
| Animation | Camila Francisco |
| Animation | Jonas Gabriel |
| Head of Account Management | Jon Carroll |
| Special Effects / VFX | José Mauro Lobão |
| Account Management | Ore Rechany |
| Compositing | Flow Vfx |
| Account Supervisor | MaryBeth Gregoritch |
| Music Producer | Reid MacKenzie |
| Account Supervisor | Mario Picon |
| Strategy Director | Sonia Gocevski |
| Music Producer | Katy Davidson |
| Director of Project Management | Jason Gaccione |
| Music Producer | Nicole Wilson |
| Lead Project Manager | Melissa Fu |
| Lead Project Manager | Kristen Harris |
| Video Editor | Daniel Karan |
| Business Operations | Lauren Loeffel |
| Executive Producer | Jason Jasso |
| Line Producer | Fernanda Fraiz |
| Tech Pipeline Director | Carlos Hallan |
| Storyboard | Guto Bicalho |
| Concept Art | Gustavo Ramos |
| Concept Art | Rodrigo Ico Alexandrino |
| Concept Art | Natalia Veras |
| Concept Art | Estevão Chromiec |
| Lead Researcher | Jenn Anconi |
| Consumer Director | Yumi Kurita |
| 3D Lead | Alex Liki |
| 3D Modeler | David Carvalho |
| 3D Modeler | Andressa Reigadas |
| 3D Modeler | Marcus Sidonio |
| 3D Modeler | André Novais |
| 3D Modeler | Matheus Lima |
| 3D Modeler | Marcelo Nilo |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Guilherme Luis |
| 3D Modeler | Edu Souza |
| 3D Modeler | David Carvalho |
| 3D Modeler | Ricardo Viana |
| 3D Modeler | Danilo Gerard |
| 3D Modeler | Leo Resende |
| Talent/Actors | Juliana Suade |
| Animation | Henrique EDMX Montanari |
| Animation | Camila Francisco |
| Animation | Jonas Gabriel |
| Special Effects / VFX | José Mauro Lobão |
| Compositing | Flow Vfx |
| Music Producer | Reid MacKenzie |
| Music Producer | Nicole Wilson |
| Video Editor | Daniel Karan |
3
Tango - Warden
Hilarious new ad for the UK's Tango soft drink that sticks with the brand's long-running, winning 'Tango'd' payoff line. Creative through VCCP.
| Title | Warden |
| Agency | VCCP |
| Campaign | Warden |
| Advertiser | Britvic Soft Drinks Limited |
| Brand | Tango |
| Posted | May 2024 |
| Business Sector | Non-Alcoholic |
| Media Type | Social Media |
| Length | |
| Production | Girl & Bear |
| Director | Ben Tonge |
4
Badoit - Bulles de Joie
One of two new films that unveil Badoit's new visual identity, repositioning the mineral water as elegant and refined.
| Title | Bulles de Joie |
| Agency | BETC Paris |
| Campaign | Bulles de Joie 2024 |
| Advertiser | Danone Eaux |
| Brand | Badoit |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Mineral, Sparkling & Bottled Waters |
| Philosophy (original language) | BETC et Badoit dévoilent deux nouveaux films qui annoncent la nouvelle identité visuelle ainsi que le repositionnement de la marque, alliant raffinement et élégance. Ils illustrent ce que l’on ressent lorsqu’on passe un bon moment avec ses proches, que ce soit lors d’un déjeuner en famille ou un apéritif entre amis. Un moment de convivialité et de légèreté où l’on oublie tout, sauf la joie d’être ensemble et le plaisir des fines bulles. Une jolie métaphore d’une bulle de joie qui illustre mieux que jamais la signature historique de la marque. À la réalisation, Anton Tammi, qui vient de l’univers du clip et du luxe (réalisateur de clips pour The Weeknd ainsi que de la publicité Saint Laurent avec Zoé Kravitz, entre autres), à l’aise dans l’art délicat du plan séquence. Son univers visuel et sonore amène un vent de fraîcheur et donne vie à l’esprit aérien de la marque. Les deux films seront diffusés à partir du 06/05 et seront déclinés en affichage, presse, DOOH ainsi qu’en digital. |
| Media Type | Television |
| Length | |
| Advertising Manager | Gustavo Lara |
| Advertising Manager | Nicolas Menard |
| Advertising Manager | Fabien Poutignat |
| Advertising Manager | Mariel Postec |
| Vice President (VP) | Dominique Vérot |
| Account Management | Laurie Chappel |
| Account Management | Alexia Mache |
| Account Management | Ines Rizk |
| VP, Executive Creative Director | Antoinette Beatson |
| Creative Director | Chrystel Jung |
| Copywriter | Julien Duez |
| Art Director | Julien Boissinot |
| Art Director | Carol Chaladus |
| Creative Maker | Bastien Sabot |
| Agency TV Producer | Aurelia Blatry |
| Production Company | PHANTASM |
| Director | Anton Tammi |
| Producer | Anthony Bargis |
| Director of Production | Camille Havard Leonetti |
| Director of Photography (DOP) | Benjamin Todd |
| Chief Decorator | Alexandra Bird |
| Stylist | Chloe Andrea Welgemoed |
| Post Production | Firm |
| Editor | Theo Ranoux |
| Colorist | Nicolas Gauthier |
| Sound Production | GUM |
| Music Composer | Lucio Westmoreland |
5
LYNX - The Robbery
This second of two darkly humorous films for LYNX through MullenLowe tells the story of love born out of a robbery! Directed by Lionel Goldstein.
| Title | The Robbery |
| Agency | LOLA MullenLowe |
| Campaign | The Power of a Fragrance |
| Advertiser | Unilever |
| Brand | LYNX |
| Date of First Broadcast/Publication | 2024 / 5 |
| Business Sector | Deodorants |
| Story | With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend* of dark humor seen on streaming channels such as Netflix and the like, featuring the LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection. Teaming up with the irreverent Lionel Goldstein, LYNX and LOLA Mullen-Lowe have taken humor to new heights to play with the power of fragrance. Goldstein's world is a blend of the absurd, the melancholic, and the comical, all while maintaining a sense of believability and relevance. Over the years, Goldstein has crafted a diverse portfolio of sharp and witty films, adding an extra layer of zest to the international advertising scene. |
| Media Type | Television |
| Length | |
| Agency | MullenLowe NYC / MullenLowe Boston |
| Director | Lionel Goldstein |
| Editor | Manu Van Hove |
| Post Production | Bieke De Keersmaecker |
| Executive Producer | Eurydice Gysel |
| Post Grading | Olivier Ogneux |
| Director of Photography (DOP) | Grimm Vandekerckhove |
| Agency Producer | Felipe Calviño |
| Set Designer | Pepijn Van Looy |
| Creative Team | Pedro Mezzini |
| Producer | Lander Engels |
| Account Manager | Oscar Fernandez-Baca |
| Creative Director | Dante Zamboni |
| Casting | Sasha Robertson |
| Agency | Lola BURBAN |
| Executive Creative Director | Tomás Ostiglia |
| Design/Graphics | Dries Derycke |
| Creative Team | Augusto Callegari |
| Creative Director | Jorge Zacher |
| Creative Team | Lucía Villalva |
| Creative Team | Corina Martínez Panés |
| Sound | Senstudio |
| Production Company | Czar.be |
| Post Production | Czar.be |
