| Title | Summer Holidays: Explore the Lebensgefühl |
| Agency | Wien Nord (now Serviceplan) |
| Campaign | Summer Holidays Austria: Explore the Lebensgefühl |
| Advertiser | Austrian National Tourist Office |
| Brand | Austrian National Tourist Office |
| Date of First Broadcast/Publication | 2024 / 3 |
| Business Sector | Destinations (Countries & Places) |
| Story | The „Lebensgefühl Austria“ (a particular Austrian outlook on life) becomes the buzzword and focal point of the new brand communication conceived by Wien Nord Serviceplan for the Austrian National Tourist Office. The phrase is a metaphor for the feeling guests experience during their visit to Austria: Nature, culture and cuisine create ideal conditions for an unforgettable vacation in Austria. Looking even closer, it is the countless small and big encounters tourists have with Austrians that make each stay truly special. Authenticity can be found around each and every corner in Austria, and visitors are invited to get involved and engage with the moment to experience the many facets of Austrian life. This unique and courageous campaign creates a feeling that encourages visitors to come and see for themselves. |
| Media Type | Television |
| Length | |
| Chief Creative Officer | Christian Hellinger |
| Creative Director | Georg Rernböck |
| Creative Director | Leopold Kreczy |
| Creative Director | Axel Spendlingwimmer |
| Client Services Director | Daniela Gullner |
| Account Director | Stephanie Lechner |
| Concept | Michael Maier |
| Copywriting | Michael Maier |
| MOTION DESIGN | Sebastian Struppler |
| DTP | Stefan Löffler |
| DTP | Cosmin Hennings |
| Art Director | Katina Müller-Fitsch |
| Graphic Designer | Sarah Kitzmüller |
| Graphic Designer | Marie-Gracielle Oniemba |
| Graphic Designer | Igor Klymenko |