Liz Labrada

Liz Labrada

Account Director at Publicis
New York, United States

About me

Experienced client engagement professional with a demonstrated history of working in the Marketing, Advertising and Event industry.

Been working in the communications industry since 2011. My hunger for success has allowed me to excel from one experience to another. I have been privileged to work with many amazing individuals that have trusted me with exclusive projects.

Languages
  • Spanish - Native
  • English - Pro
  • French - Pro
Sector Experience

Positions

Senior Account Executive
San Juan, Puerto Rico
September 2018 - Present (5 years 9 months)
Working with online and offline integration of advertising for the Telecommunications industry.

Clients:

AT&T
DIRECTV
Account Executive
Coconut Grove, United States
2017 - August 2018 (1 year 7 months)
There are many roles I assume including but not limited to:

Meeting and liaising with clients (Coca-Cola Company and Medalla Light) to discuss their advertising needs and requirements.

Managing advertising campaigns (ATL and BTL)

Setting the projects' timetables, the deliverables' deadlines.

Brainstorm with the agency creative for concepts.

Advice clients on the most effective route and feasible solutions according to their need.

Coordinating with various agency departments to provide the best results to clients

Education

Graduation Certificate - Roger Hatchuel Academy

2016 (1 year)
Selected by Young Lions Puerto Rico for the Roger Hatchuel Academy, a training course designed to give students of advertising, communications and other creative disciplines the head-start they need to secure a role within the competitive creative industry post-graduation. Led by Clive Challis, Head of the Advertising Course at Central Saint Martins in London. We attended a program tailored to the current industry landscape, one which combines classroom sessions and a selection of official Festival content.

Bachelor's Degree in Public Relations, Advertising, and Applied Communication

2010 - 2016 (6 years)

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