2017 PIAF Award Winners

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2017 PIAF - Prague International Advertising Festival - Grand Prix

Sea Hero Quest The Project Story

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
AWARD: Grand Prix
ADVERTISER: Deutsche Telekom AG

2017 PIAF - Prague International Advertising Festival - Gold - Brilliant Execution

You're alive. Do you remember?

AGENCY: HeimatTBWA\
BRAND: Hornbach
CATEGORY: Brilliant Execution
AWARD: Gold
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2017 PIAF - Prague International Advertising Festival - Gold - Audience Engagement

Sea Hero Quest The Project Story

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: Audience Engagement
AWARD: Gold
ADVERTISER: Deutsche Telekom AG

2017 PIAF - Prague International Advertising Festival - Gold - Media Engagement

Sea Hero Quest The Project Story

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: Media Engagement
AWARD: Gold
ADVERTISER: Deutsche Telekom AG

2017 PIAF - Prague International Advertising Festival - Gold - Creative Use of Technologies

Sea Hero Quest The Project Story

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: Creative Use of Technologies
AWARD: Gold
ADVERTISER: Deutsche Telekom AG

2017 PIAF - Prague International Advertising Festival - Gold - Creative Use of Technologies

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Creative Use of Technologies
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 PIAF - Prague International Advertising Festival - Gold - Creative Use of Technologies

Dot. The first Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Creative Use of Technologies
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 PIAF - Prague International Advertising Festival - Gold - Creative Design

Dot. The first Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Creative Design
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 PIAF - Prague International Advertising Festival - Gold - Creative Design

The First Braille Smartwatch

AGENCY: Serviceplan Group
BRAND: Dot. Smartwatch
CATEGORY: Creative Design
AWARD: Gold
ADVERTISER: Dot Incorporation

2017 PIAF - Prague International Advertising Festival - Gold - Best Beer Ad

When You Drive, Never Drink. Jackie

AGENCY: Publicis Italy
BRAND: Heineken
CATEGORY: Best Beer Ad
AWARD: Gold
ADVERTISER: Heineken

2017 PIAF - Prague International Advertising Festival - Gold - Creative Branding

Project Germany

AGENCY: HeimatTBWA\
BRAND: Hornbach DIY Home Improvements Superstores
CATEGORY: Creative Branding
AWARD: Gold
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2017 PIAF - Prague International Advertising Festival - Gold - Storytelling

The Most Precious Gift

AGENCY: HeimatTBWA\
BRAND: OTTO
CATEGORY: Storytelling
AWARD: Gold
ADVERTISER: Otto

2017 PIAF - Prague International Advertising Festival - Gold - Brilliant Execution

The Most Precious Gift

AGENCY: HeimatTBWA\
BRAND: OTTO
CATEGORY: Brilliant Execution
AWARD: Gold
ADVERTISER: Otto

2017 PIAF - Prague International Advertising Festival - Gold - The Principle of Game

Ningyo: trailer

AGENCY: Publicis Italy
BRAND: Renault Scénic
CATEGORY: The Principle of Game
AWARD: Gold
ADVERTISER: Renault

2017 PIAF - Prague International Advertising Festival - Gold - Audience Engagement
2017 PIAF - Prague International Advertising Festival - Silver - The Principle of Game

Sea Hero Quest The Project Story

AGENCY: Saatchi & Saatchi
BRAND: Deutsche Telekom
CATEGORY: The Principle of Game
AWARD: Silver
ADVERTISER: Deutsche Telekom AG

2017 PIAF - Prague International Advertising Festival - Silver - Creative Sales & Sales Support

The first analog webstore

AGENCY: HeimatTBWA\
BRAND: Hornbach DIY Home Improvements Superstores
CATEGORY: Creative Sales & Sales Support
AWARD: Silver
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2017 PIAF - Prague International Advertising Festival - Silver - Media Engagement

Project Germany

AGENCY: HeimatTBWA\
BRAND: Hornbach DIY Home Improvements Superstores
CATEGORY: Media Engagement
AWARD: Silver
ADVERTISER: Hornbach. Bau- & Gartenmärkte

2017 PIAF - Prague International Advertising Festival - Silver - Media Engagement

The Swap

AGENCY: Publicis Italy
BRAND: Renault Dacia
CATEGORY: Media Engagement
AWARD: Silver
ADVERTISER: Renault

2017 PIAF - Prague International Advertising Festival - Silver - Creative Branding

The Brexit Poster

AGENCY: HeimatTBWA\
BRAND: Free Democratic Party
CATEGORY: Creative Branding
AWARD: Silver
ADVERTISER: Free Democratic Party