How Adidas got people running to its ads The streets of Stockholm became race tracks thanks to “checkpoint” posters.
The Samsung ad that erases itself Samsung demonstrates a useful tool by spoiling beautiful landmarks.
A poster that protects and promotes A broadcaster in South Korea enables young women to enjoy a safer night out while also plugging its new series.
VW’s giant four-hour ad To fill a (very) early hour TV slot in Canada, the brand created a comedy show with an electric co-star.
Smells like McDonald's spirit The fast food chain’s olfactory marketing was anything but on the nose.
A musical idea that’s up to scratch The Ohio Lottery wins new players by getting in tune with a young audience
Using AI to unlock the power of books Once upon a time, a book was just a book. But now it can also be an interactive game steered by the reader.
BMW causes a buzz at electric charging stations Beamers photobomb Google Maps in Dubai to create a virtual showroom.
Art that gets under the skin Weathered street art is used as a metaphor for the impact of racism on skin health for people of color.
A virtual police station to protect women The e-police station allows women who experience cyberviolence to file a complaint that’s relayed to the real authorities.