William Martínez

William Martínez

Art Director at Brave
Bogotá, Colombia

About me

I am an art director and I have about 13 years of experience in different advertising agencies.

I have worked on several relevant, award-winning campaigns and publications in recognized media such as Lürzer's Archive, Ojo de Iberoamerica, El Dorado, PHNX, among others.

I have worked for MullenLowe Colombia, where I managed various advertising accounts, including Unilever.

With an exciting journey in the realms of design and advertising, I have had the privilege of serving as an Art Director at Brave for nearly two years. My dedication and creativity have converged into a rewarding experience, working on meaningful projects that have left a lasting imprint on my career.

In my role as an Art Director at Brave, I have led and contributed to the development of notable projects spanning diverse industries. One of the most rewarding projects I participated in was #wego, where I had the opportunity to create impactful visual campaigns that authentically connected with the audience and achieved outstanding results.

Another standout project was "Mundo Plástico," an initiative that not only challenged my creativity but also allowed me to address important issues through design. The ability to merge visual aesthetics with a powerful message was a revealing experience that has left an indelible mark on my creative approach.

Additionally, I was part of the team that executed the "La Entrega de David" campaign, where my contribution as an Art Director was crucial in conveying the essence and emotion behind this special project. Working on such meaningful projects has not only been professionally rewarding but has also demonstrated my ability to tackle creative and technical challenges with mastery.

My time at Brave has not only focused on visual execution but also on effective collaboration with multidisciplinary teams. The ability to work closely with strategists, writers, and other professionals has enriched my perspective and contributed to the holistic success of projects.

This experience at Brave has been essential for my professional growth, allowing me to hone my skills in design, visual communication, and advertising strategy. As I continue my career, I am excited to apply the experience gained to new challenges and projects, always committed to raising creative standards and delivering exceptional results.

Skills
Awards

Positions

Art Director
Bogotá, Colombia
April 2022 - 2024 (1 year 9 months)
Visual Communication:

Expertise in conveying messages through visual elements effectively.
Branding:

Experience in developing and maintaining brand identity.
Trend Awareness:

Keeping up-to-date with the latest trends in design and advertising.
Adaptability:

Ability to adapt to various styles and project requirements.
Collaboration:

Skill in working effectively with other team members, clients, and external collaborators.
Strategic Thinking:

Understanding marketing strategy and translating it into visual concepts that support business objectives.

Trade Organizations

Brave

Art Director
April 2022 - 2024 (1 year 9 months)

Other professional activities

PHNX 2024

Awards Jury Member

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